Lable whores no more??

Is de-brand the new re-brand? Well the anti label movement seems to suggest it is. Lately well known brands are de-branding themselves in the hope of attracting new followers or to keep the ones they are loosing in the battle against homegrown/locally produced/socially responsible/fair trade/insert your own politically correct shopping habit here. Starbucks have gone back to their roots and opened a no-logo coffee and tea shop, "inspired by Starbucks" in Seattle (read more here) and Absolut Vodka are releasing a no-logo edition of their iconic bottle. The Absolut Vodka campaign is aimed at adressing the issues of putting lables on a person because of their sexual habits (read more here). I´m not a big fan of sexual labels myself and applaud pop singer Mika for bringing up the issue.

I myself am trying to de-brand my own life. Peeling the label of household products often reveal a cool object and makes my bathroom shelf look a lot cleaner. When shopping I actually look for products with labels  that are easy to peel off (impossible on a regular Absolut bottle. Believe me, I have tried). A company like Muji has the no logo aestethic as an important part of their design dogma and I love them for it. I also cut the labels from my clothes and it makes me feel like I own them and not the other way around, although I wonder if I would do that to a Dior jacket...

So where am I going with this? I don´t know.Maybe this guy does? I just know it´s a trend and a trend in need is a trend indeed!

And on the flipside of this trend is the opposite: Logo Overkill! I love this Lacoste shirt made entirely out of little crocodille logos by the wonderfull Fernando and Humberto Campana. Love it!

  (see more from the collection here)

All the men are dead

All the men on Planet Earth are dead except Yorick Brown. That's the story in Y: The Last Man, the fantastic graphic novel series by Brian K. Vaughan and Pia Guerra.
Collected in 10 volumes and published by Vertigo, it is one of the best reads of my life! A strange epidemic leaves all men on earth dead and the women take over the planet. Sole survivor Yorick and his monkey (yes, his monkey..) set out on a journey to reunite him with his girlfriend. On the way they meet Israeli troops, crazy politicians and some seriously deranged amazons.... and that just in the first couple of issues. This is EPIC storytelling with a very serious and thought provoking undertone. A modern classic to be sure. A movie/tv show is soooo going to happen. Mark my words!

Yorick Brown, our very reluctant hero and his gang.



The artwork is STUNNING.


and ps: The Watchmen are coming....

click me!

Kate Moss Banned From YSL

Kate Moss is desperately trying to get into this YSL shop. And despite countless costume changes, Mr. Pilati wont let her in. She looks great though...


Be sure to check out the YSL fall 08 men´s collection too! The video presentation is amazing.

Jeffrey Kilmer

Jeffery Kilmer is a New York based photographer and I love his pictures. I collect his work and can recomend you all to get some of his pictures. They look amazing on my wall. His work on rockboys is a true documentation of an emerging kind of Men. Maybe an interview will happen on MyTrend later....

Art + Sex = Book

Welcome to the first MyTrend Book Club!

To educate us all in the relationship between art and sex, the amazing John Waters and Bruce Hainley made Art: A Sex Book a few years ago. The book cover all sort of modern art accompanied by conversations between its authors. It gave me so much to think about when I made my final major project during last year at university and I hope you too will seek it out and gain a broader perspective on art and the power it has. Remember: Sex is back!

Emily Blunt

Why? Because she rocks my world these days. Totally.

SEX is BACK! (and it wasn´t Justin who brought it)

My good friend Admir Batlak (of Batlak & Selvig) told me so. And since he is genius, I believe him. So no surprises when I picked up the latest copy of Vogue Hommes International (BUY IT NOW!!!!!) and found the word "EROTIC" in shiny seductive letters on its hot cover. The issue is entirely devoted to the sexy and the erotic, focusing mainly on male sexuality. The focus on the male form and it´s hidden treasures has been an undercurrent trend for years now, and I think it will blow up now. This is a subject I will get into later, as it is of great interest to me. Watch this space...

Robert Mapplethorpe

But I will give you an opportunity to check out the amazing Robert Mapplethorpe. He as a photographer who redefined both art photography and the depiction of the male in modern art. At least I think so.

(Remember Helmut Lang used this image for an ad campaign a few years back?)

May the force be with ME

My birthday is the 10th of July. All I want is this amazing collection of statues from the super cool Koto, Inc. (Kotobukiya) of Japan. If you love me, order one from The Star Wars Shop.

And order something for yourself too, cause Star Wars is NEVER out of style...

Why Red is the new Black

TREND ALERT!! Well it´s been around for some time, but this Sprint (my new word for Spring. The freaky weather makes the equation Spring+Winter= Sprint, get it??) wear red! And I am not talking about RED products, but anything red. It´s a bold statement and will add instant flare to the monochrome wardrobe you got last year. Mix a red jacket with khaki trousers for that trendy Americana look. If you wanna go all the way, get a red trenchcoat and wear it Burberry Prorsum style.

The Burberry trench. I also dig the neoprene bag.


Mr. McQueen gives us hot red trousers.


Playornot (by Norwegian designer Stian Tjernsmo).

From the Gilded Age AW 08 collection. Proof that the trend will carry on into next winter. Not that I am thinking about that yet....

Action Hero 2.0

Two of my favourite up-and-comers in Hollywood are going head to head in the live action feature "G.I Joe" (2009) as Channing Tatum and Joseph Gordon-Levitt star as Duke and Cobra Comander. Other castmembers include Ray Park (aka Darth Maul), Sienna Miller (aka Poor Little Rich Girl) and Dwayne Johnson (aka The Rock aka The Scorpion King aka The Gay Bouncer). Needless to say: I am excited about this... Joseph Gordon-Levitt, seen here with Ms. Schiffer in GQ

Channing Tatum. Hollywoods newest boy wonder. I wonder why?