A wave of freshness

I love the sea. Taking a ferry in the archipelago of Oslo is one of my favorite summer treats. Now winter is here and soon it will be covered in snow and ice, allowing me to take walks from island to island. But one thing is missing: The smell of the ocean. The mix of sea, salt, plants and the wood and tar from the boats. Luckily for me I have GANT Pour Homme. It really captures the fragrance of the coast and gives me a boost of energy on a cold winter morning!

Hit the Boardwalk

1920s fashions are everywhere now and will be even bigger in seasons to come. A slew of films are coming out depicting this period and these days "Boardwalk Empire" is enjoying a very successful second season. As usual, MyTrend is here to give you the look for less. All looks from H&M, but feel free to get it from all over the place!

All looks styled by Rune Nilssen

Also read this great article from The Daily Telegraph on the 20s style phenomenon

My new BFF

This waistcoat from Samsøe&Samsøe is my new best friend! Super light and very thin, it keeps me warm now that the days are getting a bit colder. I wear it with a flannel shirt for a comfy look. It also looks cool under a blazer. The cut and details make it modern with a vintage feel. Get one now !

Jill Sander for Uniqlo A/W 2011

Another great collection from Jill Sander for Japanese megabrand Uniqlo. This will be the last +J collection, so get it while you can. It´s amazing

POP! D&G for free!

Well, almost...The D&G boys this season are a bunch of varsity guys on acid flushed down with Coke. Great fun and as always ahead of the pack. The collection´s main color orange was all over the runways for S/S 2012, so be a trendsetter and opt for these cheap offerings from H&M (I know...again you say...Their website just makes this whole sourcing images thing so easy. You can find these pieces all over the highstreet though ;) If you prefer the real deal, buy it here!

Farah Vintage A/W 2011

As an American brand filtered through British mod-punk culture of the 60s and 70s, Farah Vintage is today a hit with it´s no frills approach to casual menswear with a slim fit and vintage vibe.
Their A/W 2011 collection features sombre but striking colors and is bang on trend with striped knits, cotton anoraks, carrot fit trousers and Oxford shirts

Images courtesy of Urban Outfitters & ASOS

Original Penguin Denim

It´s no secret I´m a HUGE fan of Original Penguin. The American brand gets better and better every season and are becoming a powerplayer in the world of highstreet menswear. They have done denim for some time, but these days they are re-launhing their line of jeans with four new fits: Heritage, Rouge, Pioneer and Rockabilly. The jeans have a classic vintage feel to them and compliment Original Penguins collections of unpretentious, casual clothes perfectly. My favorites are Heritage (staight fit,slim leg) and Rockabilly (long rise, relaxed leg). Check out this cool video featuring all four fits and cool pieces from the A/W 2011 collection (including some of my favorite jackets) :

Original Penguin Denim Collection from The Daily Street on Vimeo.

See the more Original Penguin Denim here and check out this Q+A with Creative Director Ann Payne

R.I.P DJ Mehdi

DJ Mehdi has filled my life with tunes and dancemoves. He will be missed and I will always treasure his music. The french musical wonder was 34

DJ Medhi - Lucky Boy feat. Fafi by Steff Zephyr

Top of the list

This three piece suit from GANT Rugger A/W 2011 is on top of my wish list these days. I can see myself wearing it every single day all autumn (and every autumn after for ever and ever and ever)

Corrine Day + Kate Moss

The first published works by the late fashion photographer Corinne Day, starring Kate Moss, are exhibited in London´s Gimpel Fils Gallery these days. The impact her work with Moss and The Face had on fashion is astounding. Corinne Day changed fashion photograpy the same way Kate Moss did modeling in the 90s.  It had a profound impact on me and is one of the reasons I work in fashion today

All photos: Estate of Corinne Day, Courtesy of The Estate of Corinne Day and Gimpel Fils